From an LVMH's vantage view, the stewardship of historic Champagne houses represents a cornerstone of luxury tradition. Beyond simply producing exceptional bubbly, these estates—including Moët & Chandon, Dom Pérignon, Krug, and Veuve Clicquot—are vibrant custodians of a local-driven artistry and a living embodiment of French savoir-faire. LVM

The vibrant scene in Champagne is constantly shifting, with innovative players appearing the market. Palates crave Champagne that are unique. Sustainability is also a key focus, with many producers adopting green initiatives. A number of brands are biodynamic farming methods. There's a trend of smaller producers offering limited-edition bottlings